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How to Set Your Luxury Brand Apart from the Ordinary

When setting your luxury brand apart from everyone else, the ordinary, what you need to know is who is your client? What subconscious desires do they have? What unmet needs do they have? This is what I call "knowing your WHO". When Marriott creates a brand, it’s by the WHO is going to use it. [...]
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5 Ways to Develop a Prospect List for Your Business Using Social Media

You can gather prospective clients and start marketing to them by using social media in your business. It is a good idea and it's more cost-effective than ever. Yet many traditional businesses don't leverage social media to promote their business. Why? Predominantly three reasons: 1. Lack[...]
7 Ways to Get on the Same Financial Page With Your Spouse or Partner

7 Ways to Get on the Same Financial Page With Your Spouse or Partner

You love your spouse or partner dearly, but when it comes to money, there's friction - so you avoid talking about it. It's uncomfortable and you just can't seem to get on the same page. One spouse might be a spender and the other, a saver. Or one spouse thinks long-term and the other, short-t[...]
Prioritize Your Money

Prioritize Your Money

Q. My husband Tom and I follow your podcast. He is a car mechanic and told me he wants to buy new handlebars for his motorcycle. It will cost $1800 because it involves additional parts. The funny thing is, he plans to sell the motorcycle! I reminded him about opportunity cost. What more help can you[...]
Warren Buffett Likes Brands for Wealth Building Too!

Warren Buffett Likes Brands for Wealth Building Too!

Consumer brands and wealth building go together - even Warren Buffett, thinks so! Buffett, a savvy investor with a fortune of $50 billion, says companies with strong brands are the kind of companies he likes to buy. For decades, he's been espousing the virtues of companies with strong consumer brand[...]